presentation skills

Presentation Skills in Completed Staff Work

We’ve walked through researching, analyzing, formulating recommendations, writing reports, and reviewing our work in the journey of Complete Staff Work. Now, let’s focus on a critical skill: presenting your findings persuasively to decision-makers. Great research and analysis are essential, but if you can’t present your findings effectively, they may not get the attention they deserve.

In this article, we’ll cover essential verbal and visual communication techniques to help you present your findings with impact.

Why Presentation Skills Matter

A well-presented report can make the difference between a good idea being implemented or ignored. Decision-makers are often pressed for time, so your presentation needs to be clear, concise, and compelling.

Verbal Communication Techniques

1. Know Your Audience

Understanding your audience is crucial. Tailor your presentation to their needs, interests, and level of understanding.

Example: If you’re presenting to senior management, focus on high-level insights and strategic recommendations. If your audience is a technical team, delve into the data and methodology.

2. Start with a Strong Opening

Your opening should grab attention and set the stage for your message. Start with a compelling fact, a question, or a brief story.

Example: “Did you know that our customer satisfaction scores have dropped by 15% in the last quarter? Today, I’ll show you why and how we can turn this around.”

3. Be Clear and Concise

Clarity and brevity are your best friends. Avoid jargon and complex language. Make your points clear and concise.

Example: Instead of saying, “Our strategic objective is to optimize customer-centric service delivery,” say, “We need to improve how we serve our customers.”

4. Structure Your Presentation

A well-structured presentation makes your message easy to follow. Use a clear outline: Introduction, Main Points, and Conclusion.

Example: Start with the problem, present your findings, and conclude with your recommendations.

5. Use Stories and Examples

Stories and examples make your presentation relatable and memorable. They help illustrate your points and keep your audience engaged.

Example: Share a success story of another department that implemented a similar recommendation with great results.

6. Practice Effective Delivery

Your delivery matters as much as your content. Speak clearly, maintain good posture, and make eye contact. Use pauses for emphasis.

Example: Practice your presentation multiple times to build confidence and ensure smooth delivery.

Visual Communication Techniques

1. Use Visual Aids Wisely

Visual aids can enhance understanding and retention. Use slides, charts, and graphs to highlight key points and data.

Example: Use a simple bar chart to show the decline in customer satisfaction scores over time.

2. Keep Slides Simple

Avoid cluttered slides. Use bullet points, images, and charts to convey your message clearly. Limit the amount of text on each slide.

Example: Instead of filling a slide with text, use a few bullet points and an image that illustrates your point.

3. Highlight Key Points

Use visuals to emphasize key points. Bold text, arrows, and color can draw attention to the most important information.

Example: Use a red arrow to highlight a critical trend in your data chart.

4. Tell a Visual Story

Create a visual narrative that flows logically. Each slide should build on the previous one, leading to a clear conclusion.

Example: Start with the problem, show the data, present the analysis, and end with your recommendations.

5. Practice with Your Visuals

Familiarize yourself with your slides and visual aids. Practice transitioning between them smoothly.

Example: Make sure you know what’s on each slide and how it supports your verbal message.

Combining Verbal and Visual Techniques

The best presentations seamlessly combine verbal and visual techniques. Here’s how:

1. Align Visuals with Verbal Message

Ensure your visuals support and enhance what you’re saying, not distract from it.

Example: As you talk about the decline in customer satisfaction, show a chart illustrating this trend.

2. Use Visuals for Emphasis

Use visuals to emphasize and reinforce key points.

Example: Use an image of a happy customer when talking about the potential benefits of your recommendation.

3. Engage Your Audience

Ask questions, invite feedback, and encourage interaction to keep your audience engaged.

Example: After presenting your findings, ask, “What do you think about these trends? How have you noticed them in your departments?”

Examples from the Government Sector

1. Presenting Policy Recommendations

Imagine you’re presenting a new policy recommendation to improve public transportation. Start with a strong opening: “Our city’s traffic congestion has increased travel time by 30%. Here’s how we can fix it.”

Use clear and concise language to explain the data: “We analyzed traffic patterns and identified key bottlenecks.”

Highlight your key points with visuals: Show a map highlighting the most congested areas.

Conclude with actionable recommendations: “We propose implementing dedicated bus lanes in these areas, which could reduce travel time by 20%.”

2. Presenting Budget Proposals

Suppose you’re presenting a budget proposal for a new community health initiative. Start by stating the problem: “Our community has seen a 15% increase in preventable diseases. Here’s how we can address this.”

Use data to support your case: Present statistics on the rise in diseases and the potential benefits of your proposed initiative.

Use visuals to show budget allocation: A pie chart illustrating the distribution of funds can make it easier for decision-makers to understand.

Conclude with a clear call to action: “By allocating funds to preventive health programs, we can improve community health and reduce long-term healthcare costs.”

Final Thoughts

Mastering presentation skills is vital for effectively communicating your findings in Complete Staff Work. By combining strong verbal and visual communication techniques, you can present your recommendations persuasively and make a lasting impact.

Remember, practice makes perfect. The more you present, the more confident and effective you’ll become.

For a more in-depth approach to mastering presentation skills, explore our step-by-step guide to Complete Staff Work. If you want to bring these principles to your organization, consider the “Think, Solve, Present: The Completed Staff Work Masterclass.” It’s a transformative experience for any team aiming for excellence.

Cheers to your success,

Jef Menguin


  1. Many great proposals are rejected not because of their content but due to poor presentation skills. When ideas aren’t communicated clearly and confidently, decision-makers struggle to see their value. A persuasive presentation highlights benefits, addresses concerns, and connects with the audience.

    Moreover, lack of structure can confuse the audience. A proposal needs a clear beginning, middle, and end, guiding listeners through the logic and importance of the idea. Without this, even the best proposals can seem disjointed and unconvincing.

    Finally, failing to engage the audience can lead to rejection. Presenters must capture attention and maintain interest, using compelling stories, visuals, and passion. Without engagement, even strong proposals might not get the approval they deserve.