Mission Statements: The Secret Weapon of Strategic Planning Most Leaders Ignore
Weak mission statements create slow, expensive confusion—people stay busy, but alignment leaks and strategy dies in daily decisions. In this article, Jef Menguin explains the mission as the “compass” of the plan, so your organization doesn’t get lost even with a nice roadmap. Practice this and pass it around at work so your team can say no faster and move in one direction.
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