Goal Setting Isn’t Strategy: What Leaders Must Decide Before the Targets
Goal setting isn’t strategy, because bigger targets don’t tell your team where to play, how to win, or what to stop—so effort spreads thin and execution drifts. In this article, Jef Menguin explains the three decisions leaders must make before they write a single metric. Apply it, then pass it to your team so meetings end with choices, not pressure.
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