A leadership team is discussing strategy. They have agreed which customers they want to serve and where they want to compete. Then someone asks what should be a simple question: “Why should those customers choose us?” The answers come quickly. […]
How to Win: Why Should Customers Choose You? Read More »
Try this when you feel “okay” on the outside, but your body is tightening and your patience is thinning inside. Stress rarely announces itself—it sneaks in through shallow breathing, sharp replies, and rushed decisions—so catch it early with a 30-second scan: Body, Mind, Behavior, then make one small adjustment before you speak or hit send.
Recognize Stress Early: The Signs You’re About to Crack Under Pressure Read More »
Stop writing leadership plans that fade. Use one customer story to name the gap, build one weekly habit, and track it at Day 30/60/90 until customers feel it.
Use Customer Stories in Leadership Development Plans to Make Training Stick Read More »
Your training shouldn’t feel like a replay. Use customer stories to keep it current—run a quarterly refresh checklist and add one new story every month.
Use Customer Stories to Update and Refresh Your Training (So It Never Gets Stale) Read More »
Stop measuring training by vibes. Use the 3-Layer Customer Story Score to capture emotion, insight, and Monday actions—then improve every session.
Use Customer Stories in Feedback and Evaluation to Prove Training Worked Read More »
Stop telling stories leaders forget. Show the customer’s world—one visual, one quote, one lesson—so urgency becomes real and behavior changes.
Use Customer Stories in Visual and Multimedia Slides to Make Leaders Feel the Customer Read More »
You tell a customer story and the room listens. People nod. Some even smile at the right parts. For a moment, it feels like the message landed. Then you move on. And what you get is appreciation, not practice. Attention,
Use Customer Stories in Interactive Storytelling to Make Leaders Choose Read More »
Some sessions end with good answers. People say the right things. They identify the issues. They even commit to action. And yet, when the same customer situation appears again, the response is familiar—defensive tone, delayed follow-up, unclear ownership, “Let me
Use Customer Stories in Leadership Reflection to Build Leaders Customers Trust Read More »
Teams waste time in problem-solving workshops when they brainstorm without constraints, then avoid the hard pick—so nothing changes and customer trust keeps leaking. In this article, Jef Menguin shares how to use customer stories to drive disciplined action, not a brainstorming party. Apply the board, end with “Who owns this?” and “When will customers feel the difference?”, then share it at work so your workshops produce movement, not just motion.
Use Customer Stories in Problem-Solving Workshops to Turn Ideas Into Action Read More »
Some trainings feel productive in the room, then useless in real life. People understand the lesson. They agree with the values. They even get inspired. But a week later, the same customer issues return—slow replies, messy handoffs, defensive conversations, unclear
Use Customer Stories in Case Study Analysis to Train Better Decisions Read More »
You’ve seen leaders “get it” in the room… then lose it in the hallway. They nod during the session. They agree with the principles. They even share nice reflections. But when a real customer complaint lands, or a teammate panics,
Use Customer Stories in Role-Playing Exercises to Train Leaders Under Pressure Read More »
You walk in prepared. You start on time. You speak clearly. Then you flash the agenda and objectives, and something changes in the room. Faces go blank. People become polite. Attention thins out, not in a rude way, but in
Use Customer Stories in Kickoff to Get Leaders to Lean In Read More »
Read this when your team keeps saying “we need focus,” but everything still feels negotiable by Tuesday. You’ve set a winning aspiration, but you’re still getting pulled by every shiny idea, every loud stakeholder, and every “urgent” request—so you end
Where to Play: Why Focus Is Not a Personality Trait—It’s a Decision Read More »
Use this when your team keeps chasing three dreams at once—be respected, grow fast, and build something that lasts—then wonders why every quarter feels scattered. Pick one lead winning aspiration for the next season: status, growth, or legacy, and let
3 Types of Winning Aspirations: Status, Growth, or Legacy — Pick One to Lead Read More »
Run the Tuesday Test before you approve another “priority list,” especially when you know Tuesday will bring escalations, politics, and shiny requests that melt your plan by lunch. Ask one brutal question—will this still matter on Tuesday?—then use the 3 prompts to name what will steal focus, what you’ll say no to, and what you’ll protect even when it costs you. If your strategy can’t survive Tuesday, it’s not strategy yet—it’s just a mood.
The Tuesday Test: Will Your Strategy Still Matter When Real Work Hits? Read More »
Stop planning theater. Learn how the “Not This” List helps CEOs clarify a winning aspiration, cut priorities fast, and focus strategy with real examples from resorts, colleges, and coffee shops.
The “Not This” List: The Fastest Way to Clarify Your Winning Aspiration Read More »